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		<title>Social Media</title>
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		<pubDate>Wed, 11 Jan 2012 09:01:36 +0000</pubDate>
		<dc:creator>Jennifer Whalland</dc:creator>
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		<description><![CDATA[Facebook, LinkedIn, Twitter &#8230; whether we like it or not they are the big players in the social media world Even large corporations are now using social networks to communicate with their customers. Social media is a great way for a savvy small business owner to interact with customers and conduct cost effective marketing. If used correctly, social media will build relationships and increase visitors to your website. Here is<a href="http://myessentialpa.com.au/2012/social-media/">&#160;&#160;[ Read More ]</a>]]></description>
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		<title>Email Marketing</title>
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		<pubDate>Tue, 10 Jan 2012 09:40:00 +0000</pubDate>
		<dc:creator>Jennifer Whalland</dc:creator>
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		<description><![CDATA[Email Marketing is one of the best channels for getting conversions online. The challenge in email marketing is to get users to read the message sent, which is material and make the user perform some action (purchase, registration, etc.).. It boils down to send the right message at the right time to do the customization and segmentation play a role in their email marketing strategy. An optimal strategy for email marketing needs<a href="http://myessentialpa.com.au/2012/email-marketing/">&#160;&#160;[ Read More ]</a>]]></description>
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		<title>Print Design</title>
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		<pubDate>Tue, 10 Jan 2012 09:19:12 +0000</pubDate>
		<dc:creator>Jennifer Whalland</dc:creator>
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		<description><![CDATA[We specialise in cost effective graphic design for small business.  Brochures, Business Cards, Flyers, Menus &#8230; you name it, we can design it! The benefits of having your print material designed by My Essential PA is that you get quality professional marketing tools without the high graphic design pricetag. If you would like to know more, simply contact My Essential PA for more information and a quote. &#160;]]></description>
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		<title>10 Reasons why every business should have a website</title>
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		<pubDate>Sat, 22 Oct 2011 05:28:52 +0000</pubDate>
		<dc:creator>Jennifer Whalland</dc:creator>
				<category><![CDATA[marketing solutions]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[online presence]]></category>
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		<description><![CDATA[10 Reasons why every business should have a website Someone recently asked me what the benefit was to having a website as they couldn’t really afford one. I thought I would come up 10 reasons why every business should have an online presence. 1. Far Cheaper and Much More Flexible Than Print Advertising The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible<a href="http://myessentialpa.com.au/2011/10-reasons-why-every-business-should-have-a-website/">&#160;&#160;[ Read More ]</a>]]></description>
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		<title>My Essential Webdesign</title>
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		<pubDate>Sat, 27 Aug 2011 03:28:20 +0000</pubDate>
		<dc:creator>Jennifer Whalland</dc:creator>
				<category><![CDATA[virtual assistant]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[small business tips]]></category>
		<category><![CDATA[uncluttered]]></category>
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		<category><![CDATA[websites]]></category>
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		<description><![CDATA[Did you know that you have no more than 15 seconds for your prospective client to make a decision whether to stay or go on your website? Websites these days need to be simple, clear and precise.  You should not have your front page too busy or cluttered.  Just like personal presentation or walking into a shop.  First impressions last.  If I walk into a shop, I browse around quickly<a href="http://myessentialpa.com.au/2011/websites-that-win/">&#160;&#160;[ Read More ]</a>]]></description>
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		<title>Virtual Assistant Solutions</title>
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		<pubDate>Thu, 25 Aug 2011 02:22:32 +0000</pubDate>
		<dc:creator>Jennifer Whalland</dc:creator>
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		<description><![CDATA[Why should you outsource?  Are you spending too much time trying to organise your day before you even get a start on it? The team at My Essential PA is the virtual Solution.  Here&#8217;s how we can help you &#8230; &#160; &#160; Nowadays more entrepreneurs, small businesses, and home-office professionals need the support of highly-skilled personnel to efficiently handle administrative, marketing, bookeeping tasks. The emergence of the Virtual Assistant Virtual<a href="http://myessentialpa.com.au/2011/benefits-of-outsourcing-to-avirtual-assistant/">&#160;&#160;[ Read More ]</a>]]></description>
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