Facebook, LinkedIn, Twitter … whether we like it or not they are the big players in the social media world

Even large corporations are now using social networks to communicate with their customers.

Social media is a great way for a savvy small business owner to interact with customers and conduct cost effective marketing. If used correctly, social media will build relationships and increase visitors to your website.

Here is the top 3 explained:

Facebook: A Facebook account is free and it is easy to create a page that will represent your company. Use the page to announce product updates in your online store, launch promotional campaigns and communicate with your “fans”. Remember to keep the page updated regularly because it will be the main hub of your social media activity.

LinkedIn: LinkedIn is the professional social media platform.  In the business world it is essential to create your profile and this is how many prospective clients or business owners will do a little check on you.  Your profile should include information about your career background and display your business credentials. A basic account is free and it is an excellent way of building relationships with other people in your industry.

Twitter: This is the fastest growing social media platform and it receives a lot of media coverage because of its high profile celebrity fanbase. It is free and easy to start ‘tweeting’ but before you begin, try to follow some well-established users so that you understand the feel of Twitter.

To find out how using social media to benefit your business … contact your virtual assistant Social Media Specialist.

Oh, and don’t forget to become a fan, join me, like me, follow me … you get the gist.