Social Media

Facebook, LinkedIn, Twitter … whether we like it or not they are the big players in the social media world

Even large corporations are now using social networks to communicate with their customers.

Social media is a great way for a savvy small business owner to interact with customers and conduct cost effective marketing. If used correctly, social media will build relationships and increase visitors to your website.

Here is the top 3 explained:

Facebook: A Facebook account is free and it is easy to create a page that will represent your company. Use the page to announce product updates in your online store, launch promotional campaigns and communicate with your “fans”. Remember to keep the page updated regularly because it will be the main hub of your social media activity.

LinkedIn: LinkedIn is the professional social media platform.  In the business world it is essential to create your profile and this is how many prospective clients or business owners will do a little check on you.  Your profile should include information about your career background and display your business credentials. A basic account is free and it is an excellent way of building relationships with other people in your industry.

Twitter: This is the fastest growing social media platform and it receives a lot of media coverage because of its high profile celebrity fanbase. It is free and easy to start ‘tweeting’ but before you begin, try to follow some well-established users so that you understand the feel of Twitter.

To find out how using social media to benefit your business … contact your virtual assistant Social Media Specialist.

Oh, and don’t forget to become a fan, join me, like me, follow me … you get the gist.

 

Email Marketing

Email Marketing is one of the best channels for getting conversions online. The challenge in email marketing is to get users to read the message sent, which is material and make the user perform some action (purchase, registration, etc.).. It boils down to send the right message at the right time to do the customization and segmentation play a role in their email marketing strategy.
An optimal strategy for email marketing needs to have data of their potential customers (your interests, tastes, habits) and use this information to send newsletters, online and SMS communications to suit the needs of your audience.

To enrich your database can use surveys and forms to understand the interests and needs of your contacts. In this way the contents sent by email will be relevant for your business and increasing the results of their online marketing campaigns by email.

When considering an email marketing strategy the first thing to consider is how to make the information and content generated by your company are interesting to your contacts.

In many cases it would be mistaken simply sending emails and email marketing strategy, which involves segmentation.

Many companies send newsletters and announcements via email without adapting the content to each segment which results in spam emails or no relevance. If your email campaign is interesting and relevant to their customers, they appreciate the newsletter, which translates into a positive action for your brand and your business.

In addition to customer loyalty and increase your conversions by cross-selling, you can interact with their targeted groups through email and SMS campaigns.

 

Print Design

We specialise in cost effective graphic design for small business.  Brochures, Business Cards, Flyers, Menus … you name it, we can design it!

The benefits of having your print material designed by My Essential PA is that you get quality professional marketing tools without the high graphic design pricetag.

If you would like to know more, simply contact My Essential PA for more information and a quote.